How to Source UGC Creators with Posted (Step-by-Step)

Need real creators producing TikTok or Instagram assets on demand? Posted (postedapp.com) is a UGC marketplace where you invite talent to pitch content upfront no retainers, no guessing. Here’s the exact workflow I follow when I need American creators to post for my campaigns.

Why Posted stands out

• Try before you buy. Creators submit fully produced videos before you spend a dollar.
• Massive talent pool. 40,000+ creators filterable by location, vertical, and platform.
• Usage rights baked in. Once you approve a clip, you own the MP4 forever plus a Spark Ads code for 365 days.

Step-by-step: sourcing US creators

1. Start a Posted Deal. Define your brief: industry, deliverables, budget per accepted asset.
2. Open the Creator Database. Use the advanced filters to select United States so you only see US-based talent.
3. Invite creators. Pick profiles that match your product niche (fitness, CPG, SaaS) and send deal invites.
4. Review submissions. Creators produce content upfront for $0. Watch every clip, shortlist the strongest hooks, and approve only the winners.
5. Approve + pay. Once you accept a piece, the creator publishes it on their own socials. Payment clears through Posted’s platform.
6. Download assets. Grab the high-res MP4s for your ads library. Posted grants Spark Ads access (365 days) so you can run the creator’s handle as an allow-listed ad.

Tips for higher acceptance rates

• Be specific in your brief. Include shot lists, talking points, and tone guidelines so creators nail the first draft.
• Offer tiered payouts. Consider a base fee plus performance bonuses to attract higher-tier creators.
• Batch invites. Reach out to 10–20 creators per deal; expect 20–40% to submit within the first week.

What you walk away with

• Authentic UGC posted from the creator’s account (social proof + reach).
• Evergreen ad creative you can repurpose across Meta Ads, TikTok Ads, landing pages, and email.
• Creative feedback loop liked content signals which creators to re-engage for future launches.

Ready to test it? Start a deal on Posted and line up a roster of UGC talent without spending a cent until you see the content you want to buy.